Who We Are
This Privacy Policy explains how The Structural Advantage (THE STRUCTURAL ADVANTAGE LTD, a company registered in England and Wales under company number 17081276) handles personal data collected through this website, www.thestructuraladvantage.co.uk, and its associated Scorecard and waitlist.
For the purposes of UK data protection law — the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 — we are the data controller responsible for your personal data.
- Contact: hello@thestructuraladvantage.co.uk
- Registered office: 124 City Road, London EC1V 2NX
- ICO registration: Registered with the UK Information Commissioner’s Office. Registration number: [to be added once the ICO confirms your registration]
Information We Collect
We only collect what we need to run the waitlist and, in time, the membership. Depending on how you use the site, this may include:
- Details you give us — your name and email address when you complete the Scorecard or join the waitlist, plus the answers you choose to provide in the Scorecard (such as your current approach, goals, and what you consider a fair price).
- Messages you send us — the contents of any email or enquiry you send, and our reply.
- Technical & usage data — collected automatically as you browse, such as your IP address, browser type, device, referring page, and how you move through the site.
- Marketing preferences — your consent status and whether you have opted in or out of our communications.
- Advertising & measurement data — where you consent, tools such as the Meta Pixel and Conversions API record your interactions with our site and our ads so we can measure and improve our campaigns.
We do not intentionally collect special category data (such as health, race, or religious belief), and we ask that you do not send it to us.
How We Use Your Information
Under UK GDPR we must have a lawful basis for using your data. We rely on the following:
| What we do | Lawful basis |
|---|---|
| Score your Scorecard answers and tell you whether you’re a fit | Your consent, and our legitimate interest in qualifying members |
| Add you to the waitlist and notify you about launch, pricing, and your founding spot | Your consent |
| Send the free Online Competition Guide and the pre-launch webinar invite | Your consent |
| Aggregate Scorecard responses to help set a fair launch price and shape the membership | Legitimate interest (responses are used in aggregate, not to identify you) |
| Respond to your enquiries | Legitimate interest in helping you |
| Keep the site secure, working, and free of abuse | Legitimate interest in protecting our service |
| Measure how our ads perform, attribute sign-ups, and reach relevant audiences (via the Meta Pixel and Conversions API) | Your consent |
| Meet our legal and accounting obligations | Legal obligation |
Where we rely on consent, you can withdraw it at any time — see Marketing & opting out.
Cookies & Tracking
Cookies are small files stored on your device. We use them to make the site work and, where you agree, to measure and improve our advertising.
- Essential / functional — needed for the site and the embedded Scorecard to work. ScoreApp may set its own cookies when you take the Scorecard.
- Advertising & measurement — set only with your consent. We use the Meta Pixel and Meta’s Conversions API to measure how our Facebook and Instagram ads perform, to attribute sign-ups, and to show relevant ads on Meta platforms.
Non-essential cookies, including advertising cookies, are only set after you agree to them. You can withdraw your consent at any time — for example, through the cookie controls on the site or your browser settings — without affecting the cookies that are essential for the site to work.
Who We Share It With
We never sell your personal data. We share it only with the service providers who help us run the site, and only so far as they need it. These providers act as our processors under contract:
- ScoreApp — hosts and runs the Scorecard, and captures your opt-in and answers.
- IONOS — hosts this website and provides our email, which we use to send waitlist updates and the Competition Guide. We don’t use any separate email or marketing provider.
- Meta Platforms Ireland Ltd (Facebook & Instagram) — where you consent, we use the Meta Pixel and Conversions API for advertising. This involves sharing data about your interactions with our site and, through the Conversions API, hashed identifiers such as your email address, so Meta can measure our ads and help us reach relevant audiences. Meta processes this under its own privacy policy.
We never share your data with anyone else for their own marketing. We may also disclose data where the law requires it, or to establish, exercise, or defend legal claims.
International Transfers
Some of our providers may store or process data outside the UK. Where that happens, we make sure the transfer is protected by an approved safeguard — such as UK adequacy regulations or the International Data Transfer Agreement (or its addendum to the EU Standard Contractual Clauses) — so your data keeps an equivalent level of protection. For example, where we use Meta’s advertising tools, your data may be transferred to Meta outside the UK under these safeguards.
How Long We Keep It
We keep your personal data only as long as we need it for the purposes above. In practice:
- Waitlist & Scorecard data — until you ask us to remove it, or until you tell us you’re no longer interested and a reasonable period has passed.
- Enquiries — for as long as needed to deal with your query and a short period afterwards.
- Records we must keep by law — for the period the law requires (for example, tax records).
When we no longer need your data, we delete it or anonymise it so it can no longer identify you.
Your Rights
Under UK GDPR you have the right to:
- Be informed about how we use your data — this policy is part of that.
- Access a copy of the personal data we hold about you.
- Rectify data that is inaccurate or incomplete.
- Erase your data (the “right to be forgotten”) where there’s no good reason for us to keep it.
- Restrict how we use your data in certain circumstances.
- Object to processing based on legitimate interests, and to direct marketing at any time.
- Data portability — receive the data you gave us in a portable format.
- Withdraw consent at any time, where we rely on it.
To exercise any of these, email hello@thestructuraladvantage.co.uk. We’ll respond within one month. Exercising your rights is free in most cases.
Marketing & Opting Out
We’ll only send you marketing emails — waitlist updates, launch news, the webinar invite — where you’ve agreed to receive them. Every marketing email includes an unsubscribe link, and you can opt out at any time by clicking it or emailing us. Opting out of marketing won’t affect any service messages we need to send you about your place on the waitlist.
Data Security
We take appropriate technical and organisational measures to protect your data against loss, misuse, and unauthorised access. No method of transmission over the internet is completely secure, but we work to protect your data and to limit who can access it. If a breach occurs that risks your rights, we’ll notify the Information Commissioner’s Office and, where required, you.
Age & Children
The Structural Advantage is intended only for adults aged 18 or over. We do not knowingly collect data from anyone under 18. If you believe a minor has given us their data, contact us and we’ll delete it.
Third-Party Links
Our site and emails may link to other websites — including competition sites we reference. We’re not responsible for the privacy practices of those sites, and this policy doesn’t cover them. Please read their own privacy policies before sharing data with them.
Changes to This Policy
We may update this policy from time to time. When we do, we’ll change the “Last updated” date at the top. Significant changes will be communicated to waitlist members where appropriate. Please check back periodically.
Contact & Complaints
Questions about this policy or how we handle your data? Email hello@thestructuraladvantage.co.uk.